Say Cool Stuff About Your Supplements — Legally.
The Early Essentials Guide gives you a headstart while building your supplement brand. The supplement industry is a minefield. And with this guide, you will know when and where to jump.
What Does Early Essentials Do For Me?
Understand:
EFSA vs Traditional Use — Which Claim Path is Yours?
EFSA-approved/ Traditional-use
Safe ≠ Legal
Just because something is “natural” doesn’t mean you can claim anything.
Early Essentials dismantles this myth and protects you from dumb mistakes.
What Your Creative Team Can Screw Up
Use illegal claims
Skip disclaimers
Use banned visuals
The Risk Map: What’s Legal Where
Never guess again where to place your best claims
Claim Rewrite Framework
Legally rewrite your claims using the formula:
[Benefit] + “Traditionally used to” + [verb]* + Disclaimer
Packaging and Ad Visual Rules
What you can’t show, imply, or visually associate on labels and ads.
Early Supplement Brand Essentials
Early Essentials helps you understand what counts as a health claim — and what doesn’t. It shows you how to avoid common traps like using “safe” ingredients in illegal ways, and why dose, form, and phrasing matter. You’ll get clear guidance on how to back up your claims with real evidence, not guesswork.
- ✅ Think Like a Regulator
- ✅ 4 Step Claim Rewrite Framework
- ✅ How to Use Visuals and Disclaimers
- ✅ How to Build a Bulletproof Product File
- ✅ Claim Mapping Across All Channels
€97,00
Order NowEarly Supplement Brand Essentials
Essentials to understand the food supplement landscape
- ✓ Think like a regulator
- ✓ 4 step claim rewrite system
- ✓ Using visuals and disclaimers
- ✓ Channel Claim Mapping
€97,00
Order Now
What do customers say about the ClaimSafer Framework?
"We finally know what’s allowed."
Before: We always guessed what claims would pass Amazon’s review — sometimes they did, sometimes not.
After: Now we build PDPs with confidence. ClaimSafer made the rules usable.
"We launched with compliance baked in."
Before: Launching our first product meant guessing what claims were safe.
After: ClaimSafer helped us go live with confidence — no drama.
"No more shadowbans."
Before: Our Google Ads quality scores were tanking due to vague health promises.
After: Now we know what to say and how. No more guessing.
"Our ads don’t just pass — they perform."
Before: Compliance killed our conversion rate.
After: ClaimSafer helped us keep performance high *and* stay platform-safe.
"Early Essentials taught me what not to say."
Before: We were unintentionally breaking the rules.
After: The Early Essentials pack broke down the most common fails. We fixed them fast and now feel confident hitting publish.
"Finally — clear guidance for small teams"
Before: We had no compliance department and no clue what was legally risky.
After: With Early Essentials, we got a shortcut to safe, conversion-friendly messaging.
"It’s like compliance with training wheels."
Before: Copy felt watered-down.
After: Early Essentials taught us how to write legally and still sound sharp.
“It won the team over fast.”
Before: Our writers were skeptical about needing another ‘rules doc.’
After: once they saw how fast it helped them avoid mistakes, they started using it by default.